LGS walks the walk in new Tourism Australia $38Mil global ‘Philausophy’ campaign

Australia is an amazing and very lucky country. The new 2019 Tourism Australia Global marketing campaign Philausophy invites the world Down Under to experience the unique Australian way of life.

Come Live our Philausophy defines the character of Australia featuring well-known Aussie icons who have provided their own personal perspectives and experiences that help explain our unique Australian way of life. Lets Go Surfing (LGS) is excited to announce our partnership with Tourism Australia and is stoked to be part of this journey and share our love of surfing with the world.

 “We love people coming to visit us so we can show them what we love and what we do. You always feel better once you’ve been in the ocean, you’ll never regret a surf.” Brenda Miley, LGS Founder & Director.

Federal Tourism Minister Simon Birmingham says: “At its core, Philausophy, is about giving travellers from around the world a taste of what makes Australia such an enjoyable destination by shining a spotlight on the people, lifestyle and personality that make Australian experiences so memorable.”
It has been an incredible honour for Brenda and the LGS team to take part in this Tourism Australia $38 Mil Global Campaign; ‘Philausophy’ showcasing our Aussie beach and saltwater lifestyle and is a big milestone acknowledging the contribution LGS has made to the Austalian tourism industry through its unique surfing experiences.  Brenda Miley’s passion and commitment to the local community through surfing has also seen LGS win the 2019 Outstanding Tourist Business category and winner of the 2019 Business of the Year Award at the recent Randwick City Business Excellence Awards.  The team lives and works by the motto of ‘changing lives… one wave at a time’

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